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Description: Conceptual
website and print design tender
Client: Wales Tourist Board / Mountain Biking Marketing Dept.
Company: Imaginet Ltd
Brief: To create a series of concepts for
a 'Mountain Biking in Wales' tourism campaign to appear both online and
in print.
Additional Info: This design proposal took
a freer approach, compared to Cycle Wales (a division of the Wales Tourist
Board's own site) which had to adhere more closely to the Board’s
own corporate styling. Although linked into the main WTB cycling portal
, MBW would be completely autonomous, hence the more adventurous design
style.
Although the client eventually went with a different company's
tender proposition, the examples shown here demonstrate a fresh and dynamic
approach to the subject.
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