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Description: Shopping
portal site conceptual design
Client: Arzt Direct
Company: Imaginet Ltd
Brief: To create a conceptual design for a
new shopping portal website that will give all registered Arzt members
an opportunity to purchase goods online with significant price reductions.
Additional Info: The arzt card is a personal
form of identification that, when used in conjunction with the Arzt Medical
Information System, provides the emergency services with secure medical
information. In order to encourage individuals to participate in the scheme
and thus provide their medical history, Arzt Direct decided to develop
an online incentive. By logging onto the arzt website, using their card
membership number, visitors will be able to make huge cost savings on
popular brand items through many major retailers.
As the main target group for this marketing activity is
the younger /student market, a fresh, youthful approach was requested.
A series of static conceptual designs were presented showing how flash
animations and flash generated content could be incorporated into the
interface and page structure.
Although the client eventually went with a different design
concept, I've included these examples here as they demonstrate a vibrant
and dynamic approach to the subject.
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