Description: Animated Showcase for a CD-Rom Presentation
Client: Crandon Design Consultants / Ramada Encore
Company: Simon Rooney Design

Brief: To design an animated corporate presentation that showcases the launch of a new series of hotel accommodation.

More Info: Ramada International is a Marriott International Inc. lodging brand and Ramada Encore is the fourth product offering in their portfolio. The others include Ramada Plaza, Ramada Hotels and Ramada Resorts.

Encore is a visionary concept in hotel service and design, offering comfortable, efficient and stylized guest space with innovative, evolving amenities at a fair price.

Crandon Design had been commissioned to handle the entire branding of the Encore project. This included the design of the corporate identity, promotional literature, hotel signage, décor and information displays.

To coincide with the opening of the Ramada Encore York, the flagship UK hotel in the Encore series, Crandon Design had also been asked to create a promotional CD-Rom package. This was to be used both internally, to communicate the Encore initiative to other Ramada associates, and externally, to promote the hotel services to the general public.

I was asked to create a showcase presentation for this CD-Rom that would introduce the new hotel and it’s amenities using animated photos and typography with music. A virtual tour of the location was also provided to enable users to explore the hotel dining areas and accommodation facilities.

A relaxing, lifestyle treatment was used in the final presentation to put the viewer at ease. Its visual style needed to complement the print campaign in order to maintain a cohesive approach to the whole branding exercise.

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